Standing out in the palliative care competitive landscape

Standing out in the palliative care competitive landscape
Hospice News; by Holly Vossel; 8/96/24
Palliative care providers need to focus on their specific organization’s specific strengths in order to stand out from a broad range of competitors. Seriously ill patients often have multiple chronic conditions that require a flexible and individualized palliative care delivery approach, according to Rachel Dedes, senior director of palliative care at NorthStar Care Community. Marketing and outreach efforts need careful consideration when differentiating how a palliative care program can help address a wide range of patients’ physical, psychosocial, emotional, spiritual and practical needs, Dedes said during the Hospice News Sales & Marketing webinar series.