Pinnacle home care CEO: Home health margins will increase ‘significantly’ with AI

Pinnacle home care CEO: Home health margins will increase ‘significantly’ with AI
Home Health Care News; by Andrew Donlan; 10/22/24
If you don’t like change, you’re going to hate extinction. That’s a phrase that should be hung up on home health providers’ walls across the country, according to Pinnacle Home Care CEO Shane Donaldson. There’s traditional Medicare rate cuts, Medicare Advantage (MA) penetration, staffing shortages and regulatory challenges in the home health market. But Donaldson sees solutions to most of those problems on the horizon. Emerging technologies – and in particular, artificial intelligence – will alleviate some of the contemporary pressures in the space, he believes. And when those pressures are alleviated, margins will skyrocket.