Most Americans would rather feel 25% healthier than live 25% longer. Here’s how to lengthen your health span
03/18/24 at 03:00 AM
Most Americans would rather feel 25% healthier than live 25% longer. Here’s how to lengthen your health span
Fortune Well, by Alexa Mikhail; 3/15/24
Across all generations, more Americans would choose to feel 25% healthier than live 25% longer. Broken down, 60% of Gen Z and millennials say they would choose to feel healthier rather than live longer as compared to 67% of Gen X and 70% of Boomers, according to a consumer trends report from The New Consumer in partnership with Coefficient Capital. Only 15% of Boomers, 22% of Gen X, and about a third of Gen Z and millennials say they would rather live 25% longer.