The identity dilemma: Navigating rebranding decisions in home health M&A
03/24/24 at 03:40 AM
The identity dilemma: Navigating rebranding decisions in home health M&A
Home Health Care News, by Patrick Filbin; 3/14/24
... While some companies swiftly integrate acquired businesses into their brand and splash their logo, marketing materials and likeness on the newly acquired assets, others opt to maintain the selling company’s identity. In home-based care, the decision to “rebrand or retain” takes into account a number of factors, sources told Home Health Care News. They include operational efficiency, patient/client retention, market positioning and more.