Mortuaries get a modern-day makeover

Mortuaries get a modern-day makeover 
The Hustle; by Sara Friedman; 8/20/24 
When window shopping in a city, it’s often an aesthetic storefront that captures your attention and pulls you inside. But what if the handcrafted vase that caught your eye was actually an urn for human remains? That’s the business model for the crop of trendy, modernized mortuaries popping up around the world, per The New York Times. ... Pretty enough to be spas or nightclubs, these new mortuaries bring some levity to customers looking for something different. In a Co-Op Funeralcare study of 4k people in the UK, 68% said they see funerals as celebrations of life, not sad occasions. [Examples given] ... These new mortuary models are tapping into a lucrative industry: The average funeral costs ~$6.6k in London, while the median cost of a US funeral is $8.3k.