Poised for growth, Missouri’s largest aging services nonprofit changes name: Lutheran Senior Services is now EverTrue

Poised for growth, Missouri’s largest aging services nonprofit changes name: Lutheran Senior Services is now EverTrue 
St. Louis Business Journal; by Jackie Hamilton, VP of Advancement, EverTrue; 3/7/25 
One of the oldest nonprofit agencies in the St. Louis region is changing its name to reflect a dynamic change and growth in desired services and offerings for those 60 plus. Beginning this week, the 165-year-old Lutheran Senior Services (LSS) organization, which also is the 11th largest nonprofit senior living provider in the country, will be known as EverTrue. “It’s a transformative moment for the organization,” said Adam Marles, president and CEO of EverTrue. “From right here in St. Louis, we’re leading the country in aging services. In this next chapter, we needed a name and a brand that positioned us for future growth and opportunities, while still being true to our mission.”