How hospices can leverage social media marketing

How hospices can leverage social media marketing 
Hospice News; by Jim Parker; 4/7/25 
Social media has emerged as a crucial engine for hospice marketing, allowing them to reach consumers directly rather than through a referral source. Unsurprisingly, the use of social media is skyrocketing worldwide. As of 2023, nearly 94% of people in the United States have internet access, according to data from Statista. By 2029, more than 342 million of those users are expected to belong to at least one social media platform. ... [Continue reading ...]
Editor's note: What social media Policies and Procedures do you have in place? Especially with the vulnerability and privacy of patients and families you serve, you must examine uses and potential misuses of social media platforms. Who posts? What is posted? For personal stories and photos, what media release permissions do you  use? Do your well-meaning, uninformed volunteers and/or staff post any type of confidential--or otherwise identifiable--private information? What accountability measures do you have in place? When complaints or negative comments are posted by others, how are these handled and by whom? Social media is here to stay and will continue to evolve. How are you leading the way, ensuring integrity and ethics for those you serve?