Inside Amazon's strategy to partner with digital health companies
04/18/25 at 03:00 AM
Inside Amazon's strategy to partner with digital health companies
Modern Healthcare; by Brock E.W. Turner; 4/15/25
While Amazon's splashy acquisitions have generated significant buzz, a foundational piece of the technology and e-commerce giant's healthcare business is focused on partnerships with digital health companies. Amazon launched its Health Benefits Connector in January 2024 with digital health unicorn Omada Health for patients with high blood pressure and diabetes. The service allows users to input information about their insurance plan and potentially identify covered services from Amazon’s partners.