LTC planning’s power lies in relationships, not revenue
04/03/24 at 03:00 AM
LTC planning’s power lies in relationships, not revenue
Insurance NewsNet, by John McWilliams; 4/1/24
Long-term care planning is having a moment right now. There was a time when conversations with clients about their long-term care needs were like pulling teeth. No one wants to confront the point in their lives at which they will no longer be able to do the things they associate with independent life as an adult. Long-term care was a talk to have with people in their 60s. Now, I have those talks with folks in their 40s and 50s. What happened?