3 keys to palliative care marketing

3 keys to palliative care marketing 
Hospice News; by Jennifer Murtoff; 8/16/24 
While palliative care is an important part of medical care for many patients and providers, marketing messaging for these services must be carefully crafted. ... Given the rampant misconceptions about palliative care, education is an essential component of a marketing strategy, including for patients and families, referral partners and payers. A key point is to distinguish palliative care from hospice, according to Tony Kudner, chief strategy officer for Transcend Strategy Group. ... [Marketers] need to educate patients, family members, and payers as to the specific suite of services their organizations offer and how they can benefit patients.