Medicare Advantage vendors brace for supplemental benefits cuts

Medicare Advantage vendors brace for supplemental benefits cuts
Modern Healthcare; by Lauren Berryman; 9/4/24
Companies that have profited from the largesse of Medicare Advantage insurers seeking to lure customers with generous perks are looking ahead to a tough 2025. Humana and CVS Health subsidiary Aetna are among those signaling that curtailing supplemental benefits such as transportation, fitness memberships, in-home support services, and vision, dental and hearing coverage will be a key part of their strategies to restore margins in a business troubled by high costs and a more restrictive regulatory environment.