Why people resist embracing AI: The five main obstacles - and how to overcome them
07/16/25 at 03:00 AM
Why people resist embracing AI: The five main obstacles - and how to overcome them
Harvard Business Review; by Julian De Freitas; Jan-Feb 2025
In concluding more than a decase of research on adoption of the technology, inlcuding in-depth qualitative interviews and experiments with some 2,500 users, I have uncovered what's driving this resistance to AI: fundamental human perceptions that AI is too opaque, emotionless, rigid, and independent, and that interacting with humans is far more preferable... In this article I will delve into them in detail and explain what you can do as a manager to counter them.
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