A D-AI-alogue: What the leading edge of AI in PR looks like

A D-AI-alogue: What the leading edge of AI in PR looks like 
PRovoke Media; by Paul Holmes; 8/12/24 
We talked to several leading agencies about how they are using AI to transform their business and improve communication effectiveness. ... I invited representatives of six firms on the leading edge of AI usage to talk about how AI is already impacting corporate communications. ... [From Chris Perry:]  The greatest impact I’ve seen is less on what we can do more efficiently (like using GenAI to write press releases), and more on what we can do to better, like using GenAI to understand how information now travels, making sense of cultural chaos, crafting resonant stories, and identifying others than help translate and tell them. The ultimate value is being faster and better at what we do. Not replacing jobs or reducing costs.