The CEO social media ‘influencer era’

The CEO social media ‘influencer era’ 
Becker's Hospital Review; by Kristin Kuchno; 4/8/25 
LinkedIn has emerged as a particularly influential platform, where healthcare executives share leadership lessons, strategy insights and personal reflections from patient interactions. “There’s a call for more authenticity and transparency, and people now expect to hear directly from their leaders to understand their perspective,” LinkedIn Editor-In-Chief Dan Roth told Fortune. This shift toward more personal communication aligns with a broader push for transparency. Research from FTI Consulting shows 92% of professionals are more likely to trust an organization whose executives use social media. Leaders should embrace the conversational tone of social media and allow their personality — including vulnerabilities — to show, with the aim of sparking dialogue, rather than simply echoing news releases, a senior vice president at H/Advisors Abernathy told Fortune.