Beyond the logo: The healthcare executive’s guide to creating genuine healthcare technology partnerships

12/26/24 at 03:00 AM

Beyond the logo: The healthcare executive’s guide to creating genuine healthcare technology partnerships 
Healthcare IT News; by Notable; 12/23/24 
Understanding both the perspective of the healthcare technology buyer and that of builders and sellers can give healthcare executives greater insight into vendor-customer dynamics and what goes into successful partnerships. Healthcare vendor-customer relationships can vary greatly: some are built on trust and some lack it; some succeed and some don’t; some meet expectations and some fall short. Following these best practices can help both parties to achieve their strategic goals, maximize success, minimize frustration and find true joy in their work. 

  • Watch out for the customer logo slide. ...
  • Fall in love with the problem, not the solution. ...
  • Trust is the foundation of any successful partnership. ...
  • Buy the partner, not just the product. ...
  • Buy the process; it’s a product, too. ...
  • Agree on the pricing model, not just the price. ...
  • Have a clear business case. ...
  • Workflow integration is non-negotiable. ...
  • Prioritize technological sustainability. ...
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