Aligning local marketing strategies with organizational vision

08/16/24 at 03:00 AM

Aligning local marketing strategies with organizational vision 
Forbes; by Emily Burroughs; 8/15/24 
... In today’s interconnected world, achieving a cohesive and impactful narrative requires that local marketing strategies align with the organization’s broader vision. However, silos within a company can complicate this process, impeding clarity and effectiveness. Here’s how to bridge these gaps and foster a unified message. 

  • The Power of Purpose-Driven Storytelling ...
    • Silos: Defining and Recognizing ...
    • Uniqueness to Markets ...
  • Tools for Breaking Down Silos ...
    • Communication: The ADKAR Model ...
    • Generational Marketing: Understanding Diverse Workforces ...
    • Empowerment Dynamic: Shifting Mindsets ...
    • Teamwork: Stages of Team Development ...
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