How Gen Z is being courted by post-acute providers
09/20/24 at 03:00 AM
How Gen Z is being courted by post-acute providers
Modern Healthcare; by Diane Eastabrook; 9/18/24
Some post-acute care companies are revamping their recruitment playbooks to attract Generation Z workers as they battle for talent with other healthcare companies. Providers such as Good Samaritan Society, Bayada Home Health Care and Right at Home are developing strategies to recruit the demographic, which ranges in age from 12 to 27 and makes up a quarter of the U.S. population. Those organizations want to hire Gen Z because they are purpose-driven and adept at using technology, according to a 2023 study by financial services company Mercer.