Online reputation management crucial for hospices, home-based care providers

Online reputation management crucial for hospices, home-based care providers 
Hospice News; by Joyce Famakinwa; 7/18/25 
Hospice and home-based care providers cannot put online reputation management on the back burner. That’s a key takeaway from a recent report from Transcend Strategy Group. While all businesses should be concerned about maintaining a good online reputation, this is especially important for home-based hospice care providers due to their unique care delivery setting, according to Tony Kudner, chief strategy officer at Transcend. A hospice provider’s digital presence can give patients and their families greater insight when it comes to the quality and depth of their services, Kudner said. “When you are dealing with the intimacy of someone coming into your home, the personalization and how you feel about the agency that you open the door for matters more,” Kudner told Hospice News.