Literature Review

Digital marketing tips for hospice and senior care services Dot Com Media; Blog post by Vlad Blits; 1/2/25 In the susceptible and competitive field of hospice and senior care, effective digital marketing strategies can be pivotal in reaching families who need these essential services. ... Here are some crucial tips on leveraging hospice marketing strategies, senior care digital marketing, building trust in healthcare marketing, and local SEO for senior care.

What’s the most impactful thing you learned this year? Harvard Business Review (HBR); by Kelsey Hansen; 12/31/24 What’s one thing you learned this year that changed the way you lead? We asked HBR’s global social media community this question to get a sense of the lessons our readers are taking into the new year. We’ve collected some highlights here so that we can all reflect and learn from one another. Our readers shared lessons learned around the importance of (truly) listening; leading with vulnerability and humility; and why we should all prioritize reflection and lifelong education. In the spirit of continuous learning, we’ve also included some resources to dig deeper in HBR articles and podcasts. ...

Jimmy Carter delivered a positive message about hospice care Atlanta Journal and Constitution; by Shelia Poole and Ariel Hart; 1/1/25Hospice advocates said the end-of-life journey of former President Jimmy Carter was a “powerful” message to terminally ill patients and their families about the benefits of hospice care. Carter, the nation’s 39th president, died Sunday at his home in Plains after being in home hospice care for 22 months. “It’s pretty remarkable that he got to celebrate his 100th birthday, he got to vote and, as I understand, it was important to him that he was able to do these things with the support of hospice,” said Dr. Vicki Jackson, president of the board of the American Academy of Hospice and Palliative Medicine. “It was powerful.”A day after Carter’s death was announced, Jackson said it was helpful to have someone as notable as a former president to be open about his hospice care during the later stages of his life. During his almost two years of home hospice care, Carter helped raise awareness about the service, which focuses on comfort of the patient and support for both the patient and the family.Notable mentions: Dr. Vicki Jackson, president of the board of the American Academy of Hospice and Palliative Medicine; Jacqueline Lopez-Devine, Gentiva’s chief clinical officer; Megan Friedman, Gentiva spokesperson; Rev. Tony Lowden, Carter’s personal pastor; Amy Tucci, president of the Hospice Foundation of America; Dr. Tammie E. Quest, director for Emory University’s Palliative Care Center and a professor at Emory University’s School of Medicine; Dr. Folashade Omole, the chair of the Department of Family Medicine at the Morehouse School of Medicine; Ben Marcantonio, the National Alliance for Care at Home.

In Memoriam: Jimmy Carter helped build the hospice community Hospice News; by Jim Parker; 12/30/24 ... During his tenure as president, Carter was essential to the establishment of the Medicare Hospice Benefit. His administration launched the U.S. Centers for Medicare & Medicaid Services’ demonstration project to test the model, leading to passage of a law establishing the benefit during the subsequent Reagan presidency. Prior to these efforts, hospice care was delivered predominantly by volunteers who relied on philanthropy to operate. The scale of these early providers was very limited due to lack of payment, as was access to their services. “For decades, the Carter family has championed open dialogue about the needs of patients at the end of life,” Dr. Vicki Jackson, board president of the American Academy of Hospice and Palliative Medicine (AAHPM), told Hospice News in an email. “Their vocal support for hospice care over the past year has made an immeasurable impact and brought information about this essential subspeciality of medical care to a national audience.”

American Academy of Hospice and Palliative Medicine Next Gen Scholars for Equity in Hospice and Palliative Medicine Program receives grant from Adtalem Global Education Foundation PR Newswire, Chicago, IL; by American Academy of Hospice and Palliative Medicine (AAHPM); 12/30/24 The American Academy of Hospice and Palliative Medicine (AAHPM) is grateful to receive support from the Adtalem Global Education Foundation for the Next Gen Scholars for Equity in Hospice and Palliative Medicine. The Foundation supports programs and partners like AAHPM that strengthen the healthcare workforce, expand access to quality education and address healthcare disparities. The Foundation's sole member is Adtalem Global Education, the number one provider of healthcare education in the U.S. In May 2023, led by the Diversity, Equity, and Inclusion (DEI) Committee, AAHPM launched the inaugural Next Gen Scholars for Equity in Hospice and Palliative Medicine Program. This program was initiated as a response to the growing demand for HPM practitioners and the need to increase representation in the field. 

Even one step a day gets you 365 steps farther in a year. ~ Andie Daniels 

To build a strong leadership team, invest in the middle Forbes; by Marissa Morrison; 12/26/24 An organization’s success is determined by the strength of its people—most notably, its mid-level talent. These leaders are mediators, connectors, drivers and collaborators. They communicate feedback, motivate junior staff, hold teams accountable and execute company goals. They also play a crucial role in shaping culture. With all these responsibilities, it’s clear why organizations need trusted mid-level talent. However, these employees often lack the developmental support they need. ... 5 Ways Organizations Can Support Middle Managers: ...

AMA’s first chief health equity officer to depart at year’s end American Medical Association (AMA); by Staff News Writer; 12/30/24 Under Dr. Aletha Maybank’s direction and guidance, the AMA has become a relevant national voice on equity in medicine and an important ally to organizations that have long been committed to this work. ... [She] will depart the organization at the end of 2024 following a successful five-year and a half year tenure ... “Dr. Maybank has been a true champion and advocate for health equity both inside the AMA and in shaping our health system. She created a strong, strategic foundation for this work to continue over the long term,” AMA Executive Vice President and CEO James L. Madara, MD, said. ... During Dr. Maybank’s tenure, the AMA has provided a platform for the organization to engage in more open and honest conversations about its own past failings and exclusionary practices that have contributed to some of the inequities that persist in medicine today and has expanded education opportunities for physicians, residents and students in numerous ways, including: [Click on the title's link to read more.]

What 13 CEOs told Becker's about their 2025 strategiesBecker's Hospital Review; by Kelly Gooch, Kristin Kuchno; 12/20/24Hospital and health system CEOs are leading organizations through growth and adaptation to meet the demands of an evolving healthcare landscape. Amid these efforts, 13 healthcare executives shared their thoughts on healthcare strategy with Becker's, addressing topics ranging from financial challenges to partnerships with community organizations and other healthcare institutions. Below is a sampling of insights obtained from CEOs throughout the past year, representing systems with national footprints and critical access hospitals serving local communities.

What hospital CEOs are reading to prepare for the futureBecker's Hospital Review; by Kelly Gooch; 12/18/24Hospital and health system CEOs must think strategically to prepare their organization for success over the long term. Becker's regular series of conversations with CEOs of the nation's health systems poses a variety of questions, including what leaders are reading to prepare for the next three to 10 years. Here are answers collected this year.

What’s ahead for AI regulation in 2025? Modern Healthcare; by Brock E.W. Turner; 12/24/24 The development of artificial intelligence in healthcare continues to pace ahead of the industry's ability to regulate the technology. Over the past year, large tech firms partnered with providers and digital health companies to implement healthcare-focused AI at speeds rarely found in the industry. But outside of a few states passing specific health AI bills, legislators have not kept up with development leading the industry to regulate itself. Most experts say comprehensive federal policy that would regulate healthcare AI remains unlikely in 2025, but there will be a lot of activity at the state level and through industry groups. 

5 Leadership trends that will help to shape 2025Forbes; by Sally Percy; 12/19/24In our fast-moving world it’s impossible to know what next year will bring. But here are five important trends for leaders to look out for in 2025:

I hope you will have a wonderful year, that you'll dream dangerously and outrageously, that you'll make something that didn't exist before you made it, that you will be loved and that you will be liked, and that you will have people to love and to like in return. And, most importantly (because I think there should be more kindness and more wisdom in the world right now), that you will, when you need to be, be wise, and that you will always be kind. ~ Neil Gaiman